Sales promotion is an instrument of communication policy in marketing. It offers a wide range of measures designed to increase the sales and turnover of certain products. The goal of sales promotion is to consciously or unconsciously encourage the potential customer to make a purchase. Sales promotion is an important marketing tool that has an effective way of increasing the success of a company.
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Almost every company invests in its sales promotion these days. Not only can profits be increased with the various sales promotion measures. Other goals, such as brand awareness and the generation of new customers, can also be achieved with this instrument. The sales promotion starts at three different points: the staff promotion, the trade promotion and the consumer promotion.
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Sales Promotion is a sharp sword in the process of market competition. The promotion of market front line is to exert thrust on the product, so that the product can enter the market and expand the market more quickly. We see that not every company advertises in the market, but every company without exception promotes sales. Therefore, when we carry out the mission of market aggression, we must not forget to use this powerful weapon.
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Promotion requires the personal involvement of consumers or store employees, and the action oriented goal is the immediate implementation of the sale action. Consumers are generally resistant to new products. Due to the use of the new product consumption cost is to use the old product for the first time at a times (once for new products are not satisfied, will take the same price to buy the old product, which is equal to took two of the price to get a satisfactory products, so many consumers psychologically think to buy a new product price is high), consumers are reluctant to take risks to try new products. However, promotion can reduce the risk awareness of consumers, reduce the cost of initial consumption, and accept new products.
